E&K Products' sales and marketing efforts are directed towards customers in industries where E&K's polyurethane products are believed to have specific applications. E&K's products are marketed by the company's executive officers, sales personnel, independent distributors, and independent sales representatives. E&K's personnel work closely with customers to solicit future orders and to render technical assistance and advice. E&K's executive officers devote a significant amount of time to developing and maintaining continuing relations with the company's customers.
Other marketing efforts include articles in trade publications, attendance at trade shows, presentations by the company's personnel at industry trade conferences and dissemination of sales promotion documents.
